Journal
Planning notes, supplier advice and behind-the-scenes stories from Point28.
How do I get my business quoted by ChatGPT and Google's AI answers?
A practical checklist for making your site citable by AI answer engines — content structure, structured data, crawler access, and how to measure whether it worked.
What does a small business website actually cost in the UK?
Real 2026 price ranges for UK small business websites, what drives the number up or down, and the costs that are usually left out of a quote.
Is website accessibility a legal requirement for UK businesses?
What the Equality Act 2010 and the 2018 public sector regulations actually require of UK websites, what WCAG 2.2 AA means, and where the real risk sits.
Which parts of a small business can actually be automated with AI?
A realistic assessment of what AI automation does and does not suit in a small business, how to choose the first thing to automate, and what it costs to run.
What is generative engine optimisation, and is it different from SEO?
GEO explained: how AI answer engines choose what to quote, how it differs from traditional SEO, and what actually changes on your website.
What makes a website GDPR-compliant?
The practical UK GDPR obligations for a small business website: lawful basis, privacy notices, cookies, third-party embeds, and how to avoid needing a consent banner.